FRANKIE CONSULTING
The Salon Growth Experts
We're a boutique consultancy specialising in salon performance. We install proven systems, smart processes, and a modern tech stack, designed to increase profitability without adding chairs, staff, or stress.Not theory. Not a workshop. The actual work, done.
Services
Three pillars. All installed.
Every engagement is built around three areas. Each one is implemented through technology uplift and process changes designed to last.
Systems
The operational engine of your salon. Commission structures, service add-ons, pricing strategy, scheduling logic, performance reporting. We redesign how your business runs so your team is rewarded for the behaviours that actually drive margin. The numbers visible to everyone, every week.
Marketing
Your online presence is your shopfront. We install the systems that turn every satisfied client into a five-star review on autopilot, then optimise your local search so the right clients find you first. Instagram with intent, retention sequences that bring people back, and a Google profile that actually works for you.
Culture
Your team is your business. The right structure, the right incentives, and the right way to communicate change. We help you build a culture that drives performance. Your people develop, earn more, and stay. Because your best stylist walking out costs more than every other problem combined.
“Working with Pete and Gem at Frankie Consulting has been a game-changer for our business. The implementation over doubled our Google Reviews from 70 to 166 in less than three months and we went from number 16 for our local Google Search to number 3”
– Mel, Fuse @ The Gallery, Hunter Valley NSW
Why Us
Results achieved for clients...
15%
increase in revenue.
50%
reduction in staff turnover.
200%
increase in reviews
Playbook
We don't consult from a textbook. Every system we install was built inside Frankie Salons first, tested on real teams with real clients, and refined until it worked. You're getting a playbook that's already proven
Owner-Operators
We still run salons. Two locations, 15+ staff, a thousand five-star reviews. We're not former hairdressers turned coaches. We're in it every week, solving the same problems you are.
Implementation, not just advice
Most consultants leave you with a PDF and a good luck. We come to you for two days, build the systems inside your business, train your team on them, and stay close until they stick.
Built to last
We don't disappear after the engagement. We stay connected, adjust targets, answer questions, and make sure what we built is still running the way it should. Systems only work if they hold.
About
We're Pete and Gem. We run Frankie Salons' two locations at South Yarra and Richmond in inner Melbourne Australia, with 1,000+ five-star reviews ranking as Australia's highest-reviewed salon.Every system we install was built inside our own business first and has been proven and tested.
Contact
Ready to grow your salon? Let's talk! Get in touch with us today to schedule a conversation about where you are and where you want to be.